4 Reasons Your Business Needs a Responsive Website Design

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Our society is getting more influenced towards internet with the increasing traffic of tablets and smartphones. Studies reveal that number of mobile internet users have increased so far as compared to the desktop users within past few years. Indeed, that is a strong proof that business owners need to look forward towards Responsive Website Design.

When we talk about the responsive website it is a direct indication towards a design that serves its purpose accurately on all devices including desktop, tablets, smartphones, and iPads etc. The general idea is to give the best experience to users irrespective of the platform they are using to access your website.

In the early days, business owners were more concerned about creating a website that can capture traffic online. But today digital marketing is all about making your customers happy with intuitive and interactive website platforms. So, if you are running an online business, it is important to hire professionals to create a responsive website platform.

Responsive Website Design

Here are four potential reasons to have a responsive website for your business:

#1. Mobile Users are Increasing:

From few years, numbers of mobile users have increased to a large extent. Studies reveal that around 65% customers prefer to search for their desired products and services from mobile platforms. These handheld devices help them to stay in touch with the world on the go and they are happy to use these tiny handsets to make purchases online. So, if your business is not accessible via mobile device, you are going to miss leads for your business. Hence, it becomes essential to get a responsive website design for online business.

#2. Satisfactory User Experience:

Stats say that if consumers land on your website via their handheld devices and do not find websites well optimized to display desired information on their tiny screens, they get annoyed and immediately switch to other platforms. You can lose around 71% leads due to the poor performance of website on smartphone or tablets. The responsive websites can help them to enjoy intuitive and user-friendly navigation from all gadgets irrespective of their screen size.

#3. Ideal Choice for SEO:

Google search engines give a higher rating to websites that have responsive designs because they provide a satisfactory experience to the visitors. Professionals say that responsive websites are SEO friendly and it is much easier to divert traffic to such platforms. It can naturally help you to improve conversion rates and ROI as well.

#4. Speed is the Key:

Users need easy access to information without wasting a moment in the data processing. The responsive websites get loaded in a fraction of seconds. Hence, it allows users to access information fast on their tiny mobile screens. These responsive websites give business owners and marketing professionals more opportunities to satisfy their targeted audience. On the other side, if a page takes a long time to open, people will move to your competitor’s website instantly.

The biggest advantage of having a responsive website design is that it serves well in different screen sizes. Whether your buyers are searching you on smartphones, tablets or desktop computers, they will always be tuned to the most intuitive website design.

If you are running an online business and need services for responsive website design, prefer to contact professionals at KreativeOra. These professionals are experienced enough to create user-friendly websites that suit every online marketing strategy.

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